Retaining one's strategic advantage in the changing competetive landscape can no longer be achieved by careful observation of the domestic market. As competetive forces continue to emerge from non-traditional sources, and substitute products erode market share, strategic business decision making is requiring the application of a global perspective. Who are the new players in this global market? What strategies are being implemented to drive their success and can their examples be used as a model? How can the emergence of a global marketplace be leveraged for success locally, whilst developing an international growth strategy that is responding to the emerging trends of glaobalizing business.
Panelists focusing on the topics of Entrepreneurship, Business Design, Finance, Accounting, Business Law and Marketing will discuss and debate these issues and questions, sharing the proven opportunities and strategies that their organizations have utilized to retain their competetive advantage in the global business environment.
Temple University's MBA & MS Student Association Conference is a premier forum for those who are inquisitive about contemporary issues affecting business, and how business leaders are responding successfully to these challenges. Attendees will include prominent global business leaders, press, faculty and students, who gather to exchange innovative ideas and business solutions. In this, its innaugral year, the conference will be run by accomplished MBA students from Temple's graduate community, all of whom have particular interests and experiences in specific aspects of business.