An icon of the toy industry, who helped first popularize the pairing of technology and toys, Neil Friedman is president of the Mattel Brands division at Mattel, Inc. Friedman, a Toy Industry Hall of Famer and International Licensing Industry Merchandisers Association's (LIMA) Hall of Famer - oversees all of Mattel, Fisher-Price and Radica: brands such as Barbie, Hot Wheels and Mattel Games, as well as toys licensed by the industry's leading entertainment properties, such as Disney/Pixar's CARS, Dora the Explorer and Sesame Workshop.
Retaining one's strategic advantage in the changing competitive landscape can no longer be achieved by careful observation of the domestic market. As competitive forces continue to emerge from non-traditional sources, and substitute products erode market share, strategic business decision making is requiring the application of a global perspective. Who are the new players in this global market? What strategies are being implemented to drive their success and can their examples be used as a model? How can the emergence of a global marketplace be leveraged for success locally, whilst developing an international growth strategy that is responding to the emerging trend of globalizing business.
Temple University's MBA & MS Student Association Conference is a premier forum for those who are inquisitive about contemporary issues affecting business, and how business leaders are responding successfully to these challenges. Attendees include prominent global business leaders, press, faculty and students, who gather to exchange innovative ideas and business solutions.